Thinking of Selling Your Home?

WHY ME?

Experience and Excellence

I have been a Realtor in Phoenix for twenty five years this July. I am a broker, an Accredited Buyer's Representative (ABR), a Graduate of the Realtor's Institute (GRI), and a Certified Residential Specialist (CRS). I am also a lifetime member of The President's Round Table and a perennial member of the Realty Executives' "100% Club" and "Executive Club," I was the 76th ranked Realty Executive in the world in 1997 (of about 8,000 Realty Executives) and 61st in 1998.

All of this simply means that I am a top rated professional at what I do. . . getting homes sold. Lots of them.

Results

I have as high a percentage of listings sold to listings taken as anyone I've ever met in the industry. Since January 1st, 1991 to the date of this writing (January 27, 2000), I have taken 215.5 residential listings that have run their course. 8 were cancelled by the owner, usually because they had decided not to sell. In 3 instances the listing expired, unsold. 203.5 of the listings sold and closed escrow. This gives me a 94.4% listings sold to listings taken ratio.

Personal Attention

One thing I do is limit myself to a maximum of eight active listings. A lot of other top producers will list 40 homes, hoping that 30 of them sell. This tends to make them a lot of money, but also leaves 10 homeowners out in the cold. With limits to the numbers of listings I'll allow in my inventory, I give all of my clients the attention they want and need. As mentioned above, I get virtually all of my listings sold. My average time on the market is well under 30 days. . . my median time taken for a listing to sell was 7.5 days in 1998, and 7 days in 1999.

Helping YOU Get Top Dollar

My package /includes listing preparation advice and pricing analysis. I standardly examine the home in detail, and give my prospective client a list of things that should be done to attain top competitive market value. If spending 50 cents will make my client a dollar, we want to do it! If spending a dollar only makes us fifty cents, that's not a repair we want to do. I also have a number of contractors of different types that I can refer a homeowner to. I have a video that I show the prospective home seller, which illustrates the type of work that should normally be done.

I do NOT normally recommend a homeowner obtain a paid appraisal prior to marketing (although in a different type of market I might). I do, however, spend four to six hours determining top competitive market value. I take more time and do a more accurate job than any paid appraisal a seller might obtain for several hundred dollars. . . and it's part of my overall services

I normally will tell my seller what the home will sell for "as is", with recommended repairs (and an approximate price of said repairs), the net amount that said sales will accomplish for my clients, and the expected time necessary to accomplish all this.

Utilising Current Technology

I utilize digital photography and virtual tours to advertise and promulgate my listings. Digital photographs go directly onto my listings webpage, taking full advantage of the wide exposure available on the internet. In addition, my listings are available on national sites such as www.Realtor.com and www.homes.com.

I email and fax all agents working in the area the virtues of my new listing.

Reduced Commissions

I reduce my commission in situations where sellers will be buying a home from me, or (if moving out of area) from an agent that I refer them to. I also reduce the commission if I sell the home myself. There are other circumstances that can result in reduced commission, too. I will generally equal the offered commission and exceed the offered service of any given competitor.